Kamfanin Amurka na Ander Armor ya ƙware wajen samar da kayan wasanni na ƙwararru. Ana haɓaka abubuwa ta amfani da fasahar zamani don tabbatar da yawan samfuran athletesan wasa a ƙarƙashin nauyi mai yawa, gwamnatocin zafin jiki daban-daban.
Karkashin Yakin Yaki. Game da alama
Kamfanin ya kasance cikin mafi kyawun masana'antun kayan wasanni. Tana da ofisoshi da shagunan kasuwanci a ƙasashe da yawa. Babban masu amfani sune kwararrun yan wasa waɗanda suka gwammace suyi zaɓi mafi kyau.
Kamfanin yana samar da samfura masu inganci. Kusan ba zai yiwu a sami analogs na samfuran ba. Wannan shi ne saboda gaskiyar cewa masana'antar na amfani da sabbin fasahohin zamani.
Daga cikinsu akwai masana'anta tare da kayan antibacterial, "m seams", kawar da ƙanshi da cire gumi. Gudanarwar kamfanin koyaushe yana saka jari sosai don haɓaka hanyoyin samar da zamani.
Tarihin asali
Alamar Armarƙashin orarƙashin Armor an kafa ta a 1996. Tunanin ya zo da kyaftin din kungiyar kwallon kafa ta jami'ar Kevin Plank. Ba ya son canza T-shirts na auduga sau da yawa a kowace rana. Ganin cewa duk matsalar tana cikin yadudduka ne, sai ya sanya wata manufa don warware matsalar da kuma kirkirar tufafi masu kyau don wasanni.
Kasuwancin saurayin ya fara ne a cikin ginshikin gidan da kakarsa take. Matashin mai shekaru 23 ya kafa kamfani a Baltimore da ake kira Under Armor. An yi nazarin kaddarorin kayan roba da hankali kuma an gina samfurin # 0037 daga fiber na musamman. T-shirt ta farko ta bushe a ƙarƙashin kowane damuwa yayin horo.
Planck ya fara sayar da samfurin juyi ne. Shekarar farko ta kawo masa $ 17,000 kacal saboda rashin talla. Bayan hoton shahararren mai kare Jamie Foxx wanda ya nuna kayan kamfani ya bayyana a cikin wani shahararren littafin, Plank ya karbi babban umarni na farko na 100,000, wanda ya bashi damar hayar wuraren samarwa.
Alamar ta sami babban shahara bayan fitowar fina-finai "Duk Ranar da Aka Ba" da "Azumi da Fushi 5", inda aka yi amfani da kayayyakin kamfanin. A sakamakon haka, an kammala kwangila masu fa'ida.
Me yasa alama take da kyau?
Babban nasarar da aka yiwa alama shine tufafi na matsi, wanda ya zama dole don horo mai aiki.
- Abun matsewa yana da ikon dacewa da jiki da barin iska ta wuce ta. Ba kamar tufafi na yau da kullun ba, tsokoki suna iya zama dumi koyaushe, irin wannan ingantaccen samfurin yana rage haɗarin rauni.
- A sakamakon bincike, an gano cewa tufafi na zafin jiki yana ba da sakamako na dawowa, tsokoki sun gaji kaɗan, tunda ƙananan lactic acid sun taru a cikinsu.
- Tufafi irin wannan na taimaka wajan rage jijiyar tsoka da kuma kiyaye kuzari sosai.
- Matsawar da rigar matsewa ta haifar tana inganta yanayin jini. Oxygenarin oxygen yana shiga cikin tsokoki kuma aikinsu ya inganta.
- Abubuwan antibacterial suna sa ya yiwu a sa tufafi na dogon lokaci.
- Abubuwa sun bushe da sauri, suna riƙe da sifarsu na dogon lokaci.
- Abun yana da daɗi ga jiki kuma yana ba shi izinin numfashi.
- Abun cikin yana sa sauƙin motsawa da jin dadi.
- Yarn shine hypoallergenic.
Babban masu fafatawa
Tsawon shekaru biyu, kayayyakin kamfanin sun zama sananne, sun tsaya daidai da shahararrun kamfanonin Nike, Adidas da sauransu. Kamfanin har yanzu ba a bayyana shi ba a cikin kasuwar duniya idan aka kwatanta da kamfanonin da aka ambata. Yana bin masu fafatawa kuma babu shakka zai cinye mafi yawan kasuwannin duniya.
Alamar ta shahara da taurarin wasanni, gami da Tom Brady, tauraron ƙwallon ƙafa na Amurka, da sauran mashahuran mashahuran. A karkashin Armor yana saka hannun jari a cikin ƙungiyar ɗalibai kuma yana da kwangila tare da kwalejoji 24. An sanya hannu kan kwangilar dala miliyan 90 tare da kungiyar kwallon kafa ta Notre Dame.
Babban layuka daga Armarƙashin Armarya
A yau kamfanin ya haɓaka babban tarin bayar da layuka masu zuwa:
- tufafi
- kayan haɗi
- takalma.
Layin tufafi ya ƙunshi tarin maza, mata da yara. Misalan maza suna nuna T-shirts, gajeren wando, kayan ciki, wando, jaket, wando da sauran abubuwa.
Layin kayan mata ya hada da riguna, siket, gajeren wando, ledoji, takalmin motsa jiki, saman da sauran abubuwa da dama.
Samfurori suna rarrabu ne ta yanayi:
- Rariya - lokacin bazara. A lokacin zafi, tufafi suna da kyau wurin cire gumi ba tare da yin jike ba. T-shirt na bazara suna sanyaya jiki yayin ayyukanda suke aiki, suna kiyaye su daga iska mai amfani da ultraviolet.
- ColdGear - lokacin sanyi,
- AllSeasonsGear - kashe-kakar.
- Kayan kwalliyar hunturu An yi amfani dashi lokacin da zafin jiki ya faɗi ƙasa da digiri 13, yana kiyaye bushewa da ɗumi. Yaran yana cire danshi, yana kula da yanayin zafin jikin da ake so. Danshi yana fita daga waje ba tare da sanyaya fatar ba.
- Rashguard (rigar horo) na iya zama daidaitacce tare da yanayin zafi da matsewa, ko suturar rufi tare da rigar auduga don mafi kyau dumama tsokoki.
- Bayan da suka yi nazarin abubuwan da ke kunshe da yumbu na jirgin sama, kwararrun kamfanin sun aiwatar da layin babbar fasahar Coldgear® Infrared. Sun ba da tufafi waɗanda suka haɗa da huluna masu dumi da jaketon dumi na balaguro don matsanancin yanayi. A lokaci guda, nauyin, ƙarar kayan aiki ba ya ƙaruwa.
- Har ila yau, kamfanin ya kirkiro layin samfuran farauta da tufafin dabara da takalmi.
- A cikin bayan shekaru kamfanin ya ƙarfafa layin mata. Taurarin Misty Copeland da Gisele Bundchen sun shiga cikin haɓaka dabarun. Babban mahimmin ra'ayin shine cewa an tsara samfuran ba kawai ga 'yan wasa ba, har ma ga mata waɗanda ke son wasanni.
- Layin kayan haɗi ya bambanta. Zaku iya siyan jakunkuna na baya, jaka da jakar wasanni, safar hannu, huluna, bel da balaclavas. Akwai ƙananan abubuwa masu kyau: kwalabe na ruwa tare da feshi, ƙungiyoyin adawa da sauran abubuwa.
- Takalma, wanda aka samar da shi ta Armarƙashin Armor yana kuma da adadi mai yawa na samfura. Don sawa na yau da kullun, ana ba da takalma, takalma, ƙananan ƙafa, masu juye-juye, masu juye-juye. Don wasanni, ana nufin sneakers da sneakers. Ana yin takalma da kayan inganci masu kyau: nubuck, nau'ikan fata daban-daban.
Gudun tattarawa
Saukakawa da jin daɗi, an fifita 'yancin motsi cikin tufafi don gudu. An gabatar da babban tarin tufafi masu gudana. An rarraba samfuran zuwa abubuwan maza da mata. A cikin tarin mata zaku iya ganin T-shirt, ledoji, wando na capri, saman, T-shirt, rigunan mama na lokacin dumi. An ba da gajeren wando da kaddarorin kayan sawa na tufafi (aljihunan zip, tambura masu nunawa). Yarn yana iya shimfiɗawa kuma yana ba da 'yanci motsi.
A cikin yanayin sanyi, ana ba maza da mata jaket masu dogon hannu, jaket, wando, safar hannu, huluna. An tsara sutturar da kyau don faranta maka rai da kuma motsa ku motsa jiki.
Don tsere don faɗuwa, ana samun jaket na Werewolf a cikin kayan faux na yau da kullun tare da suturar bakin ciki a cikin zane mai salo. Suna dogara da kariya daga iska, ruwan sama da ƙanƙara tare da murfi na musamman.
Layin takalmi da aka tsara don gudu. Daga cikin samfuran da aka gabatar kwanan nan sune Sneakers na SpeedForm Apollo. A cewar masana'antar, wannan samfurin kayan aiki ne mai kyau don haɓaka halayen sauri. Idan aka kwatanta da ƙirar da ta gabata, takalmin ya rage nauyi, ƙara matashi, da digo-dundun zuwa ƙafa na 8mm kawai.
Matsakaicin tsakiya yana tallafawa ƙafa yayin gudu tare da keɓaɓɓen abu mai sassauƙa. Sneaker yana da insole na musamman (kauri 5mm), yana kusa da tsayin ƙafa kuma yana shiga cikin shayewar girgiza.
Takalma suna da kayan antibacterial, an cire danshi sosai, wanda hakan yana ba da damar gudu ba tare da safa ba.
Bayani game da alama A Armarke da Armor
Ingancin T-shirt da gajeren wando da aka saya yana da kyau kwarai, ba gunaguni. Ina fatan sabon saye daga wannan alamar.
Alexander Smirnov
Babban alama !!! Na yi mamakin ingancin abubuwa. Akwai samfuran haske da ban sha'awa da yawa da ke akwai. Na sayi T-shirt mai matse horo, ina farin ciki da sabo. Yana da wahala ayi ba tare da waɗannan abubuwan ga waɗanda suka shiga wasanni ba.
Dima Danilov
Na sayi kwando da ƙwallo masu ƙyau ƙwarai, na yi farin ciki da sayan. Kafa ya fi karko, babban zane. Ina so in saya wasu abubuwa kuma.
Rita Alekseeva
Na sayi wando daga Armarƙashin orarke, sun dace daidai a kan tsokoki, masu jin daɗi da annashuwa, na gwada shi a cikin dakin motsa jiki. Yanzu wannan alamar kasuwanci ita ce lamba 1 a gare ni a cikin wasanni!
Polyansky
Kyakkyawan ingancin samfura, Ina ba da shawara ga duk wanda ya shiga cikin wasanni. Yana aiwatar da ayyuka yadda yakamata. Jiki baya zafi sosai.
Boris Semyonov
An sami T-shirt mai ƙwanƙwasa Armarke. Bayan sanya shi, Na fahimci cewa wannan ita ce alama da nake buƙata. Ba na jin tsoron kiran shi gwaninta. Jin dadi yana da wahalar isar da kalamai, kuna bukatar ji. Kayan abu mai kyau da zane. Ina ba da shawarar ga duk wanda horo yake rayuwa.
Vitaly Chesnokov
Na sayi abubuwa UA iri-iri: T-shirt, wando, gajeren wando, takalman sneakers, jaka da safar hannu. Ina matukar son ingancin samfuran, ana yin komai daidai - masana'anta, dinkuna, kayan aiki. Yana da kwanciyar hankali don horarwa a cikin wannan kayan, jiki baya zafi sosai, an cire danshi da sauri. An gwada dukkan abubuwa a aikace, abin dogaro da amintacce.
Roman Vazhenin
Arƙashin orarƙashin orarjin Kayan Wasanni
Karkashin kayan Armor ne fitattun 'yan wasa ke gwada kayan. Jaket mai sanyi na Electro Coldgear® Infrared, alal misali, ya kasance mafi so daga jirgin ruwan dusar ƙanƙara Hour Galdemond. Yana numfashi kuma baya samun ruwa kwata-kwata godiya ga membrane ArmourStorm. Gwarzon Duniya na Kanada Justin Dory na 2011 ya zaɓi Enyo shell Coldgear® Infrared, wanda ke da sabbin abubuwa da yawa da tsarin RECCO® wanda zai iya ceton ran ɗan wasa a kan zuriya mai cin gashin kansa.
A cewar 'yan wasa, ya kamata a zabi tufafi dangane da irin wasan da kuke yi. Misali, mayaƙan MMA, lokacin da suke kokawa a ƙasa, sun fi son T-shirt mai dogon hannu, don mayaƙan da ke aiki a cikin akwati (dambe) ya fi kyau a sayi ɗan gajeren rigar kariya. 'Yan wasa suna la'akari da wasu ka'idoji kuma.
Kamfanin ya sami daraja tsakanin kwando da kungiyoyin kwallon kafa. Ta fara binciken sabbin kasuwanni, da kirkirar kayan wasan golf, kwallon tennis da sauran wasanni. Dan wasan Tennis din Andy Murray da shahararren dan wasan ninkaya Michael Phelps na daga cikin ‘yan wasan da suka zabi wannan alama.
A karkashin kayan fasahar Armor ana inganta su koyaushe don biyan bukatun mutanen wasanni. Misalan wannan alamar sun haɗu ba kawai bukatun ta'aziyya ba, har ma da lafiyar 'yan wasa.
